Moshe Rosenwein is interested in the application of optimization models and methods to business problems across many application areas: pharmaceutical marketing and sales, customer relationship management, e-commerce, call center operations, telecommunications network design, and supply chain optimization. He spent his 34-year career at AT&T Bell Laboratories, Medco Health Solutions, Novartis, Eisai, and, currently, Bayer. In his current role, Rosenwein is responsible for optimizing the allocation of promotion resources – including sales force personnel and digital media – across the Bayer portfolio.
Rosenwein received his B.S.E. in Civil Engineering on 1980 and a Ph.D. in Decision Sciences from the University of Pennsylvania (Wharton) in 1986.
HONORS & AWARDS
- Semi-Finalist in the 2002 Edelman competition for the Practice of Management Science
SELECTED PUBLICATIONS
- Project Management: Processes, Methodologies, and Economics. A. Shtub and M. Rosenwein. Pearson. 3rd Edition, 2017